A widget (also known under the name of a gadget) is a small program that runs on your desktop all the time, which replaces the need to constantly visit a Web site to obtain common information. A Gmail widget on the someone Office which shows "10 unread messages" will make this user click and go home on the Web from Gmail site. Microsoft (maps), AOL (maps), Yahoo (maps) and Nokia (graphics) are also some famous brands that offer widgets.
If we consider the age of Widgets, they actually begin with an application called Konfabulator. Designed for Mac users, it would be to draw information from in through the Web - weather, stock quotes, headlines - and placed on the desktop as the tiny floating Windows. The idea was so successful that Apple decided to build widget support right into its operating system. Yahoo bought Konfabulator creator, Pixoria, in July 2005 for an undisclosed amount which was rumored to be decent - big enough, in any event, to obtain much Developer attention. And everyone was going suddenly crazy widgets.
Of course, the main reason the widgets are hot is that users love them. The reason for this is because it makes the programmable Web by the user. If my Yahoo spread everywhere, Netvibes had this idea still more further by offering more than 250 widgets users to build a fully customized home page.
I do not see it ending either. As companies like Salesforce.com (maps) and Google (maps) are pushing the use of the widgets within the firm. We see opportunities and around widgets business models are emerging and will go far.
How can Widgets help develop your business online?
Web Internet of today is extremely competitive, as providers and users require efficient use of the Office. With websites being more proactive in nature, they want to drive more targeted traffic and to develop more incoming links. Widgets seem to be the answer to help do this. These Internet "widgets or gadgets" are an excellent way to market your product or service and make it easily stand out. If you place a widget on your blog or on your Web page, visitors will be able to instantly download your widget on their desktop or add them to their blog via small html codes. One of the greatest benefits with widgets is that they are viral in nature. They allow anyone who has your widget on their Web site to share and download your widget directly through their site.
FaceBook, for example, huge social networking site revolutionized their interactivity and popularity by introducing recently and adding the FaceBook platform in May 2007. Widgets of FaceBook are now the rage. You will find all entertainment and sports campaigns to different political groups, according to all widgets. Due to the popularization of the widgets, FaceBook has succeeded in attracting exponential of millions of new members and advertisers much more. Other sites who have used viralize and widgets to promote themselves include: MySpace, Revver, PhotoBucket, and Blogrush. Savvy internet marketer are still jumping on the train running widget and the use of their benefits.
After a lot of buzz on OpenSocial, Netvibes has decided to include all their existing social APIs such as plug-ins for UWA, their universal Widget API. They intend to share 2 cool videos demonstrating social features in their next version called "Ginger". The videos provide examples of how Netvibes allows users to monitor the content and widgets that their friends want to share with them. Can also be seen examples of social widgets created using the Social API.
Acura RDX from Honda uses the Yahoo! Widget Engine to provide updates of traffic in real time directly to the desktops of drivers in more than 30 cities. Honda has promoted the feature users who checked traffic on Yahoo! and Yahoo! Widget Engine cards (where users can download existing widgets or create their own.) A key benefit was widget traffic attaching in the RDX navigation system, which includes traffic data. The widget has been downloaded over 30 times in three months.
These mini Web application downloaded from a desktop computer or transported in personal Web pages, blogs or social network profiles are a source of constant information, weather and sports scores of personal photos, which can eliminate the need to visit multiple Web sites.
Therefore as long as you keep your widget informative, useful and easy to understand, they will be viral drive traffic to your sites and work as a ninja secret to promote your products or services. Widgets are cheap and are a very effective way to promote your site through direct response networking sites marketing and social.
Widgets are certainly an increase in Office Web pages, blogs and social networks by giving them a platform. They are now much, much more, and it appears that each company has a. The hope is to integrate their widget on millions of blogs, MySpace and Facebook pages and creating good marketing market while giving users a value.
This is a great strategy, at least when the widget is cool and people adopt. The only question is, your current marketing company. That they don't know how to add value to users and build an army of brand evangelists in the promotion of your product? They make effective use of the Widgets?
I just like the web. In my view, it is most place going on in the world and the best place to interact and acquire knowledge. My strong attraction towards the analysis of site users and the perspective of search engines made me career in the Internet Marketing. I started as SEO, but now I am working as a specialist in Internet Marketing.
To get in touch please contact me at LinkedIn or Facebook
No comments:
Post a Comment